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Alphabet Eurps Are A Hit At L-I-C-E-N-S-I-N-G
Sony Wonder Announces Details of the Eurps Video

NEW YORK, New York, July 29, 2003 – One of the busiest booths at Licensing International last month belonged to Eurpsville Entertainment, creator and licensor of the children’s property Alphabet EURPS®. The Company revealed its new product release schedule, announced details of the September 2004 launch of Sony Wonder’s first Eurps video, and held meetings with potential licensees, publishers and promotional partners.

Eurpsville and Sony Wonder are currently developing direct-to-video programming featuring the Alphabet Eurps characters. Each CGI animated video will be centered in the Eurpsville Letter Factory, a colorful, whimsical and energetic environment where words and stories are created. During each animated segment, the Alphabet Eurps will take preschool viewers along with them on magical, musical adventures.

The first video, scheduled to be distributed by Sony Wonder to mass market retailers in time for back-to-school 2004, will consist of four 10 minute segments. The script and accompanying music will be written by the Dovetail Group, led by industry veteran and Emmy Award winning writer Gerri Brioso (“Sesame Street”).

Eurpsville also announced it will add an Eurps alphabet poster in September 2003 and mini-Eurps plush dolls in January 2004. The additions to the current lines of storybooks and plush dolls are expected to greatly expand the company’s current 1000 store distribution and to extend the visibility of the Alphabet Eurps property.

Eurpsville is currently negotiating several other licenses, including an agreement with a major publisher, to develop complementing Eurps product lines to be released simultaneously with the Sony Wonder video. Additionally, the company expects to enter into promotional agreements with several consumer products companies.

“While The Licensing Show was a crowded, I heard much disappointment from licensees and promotional companies because nothing was new,” stated Michael A. Kohn, CEO of Eurpsville. “That is why our booth was packed. We have taken a property that everyone knows will last for the next 1000 years, the alphabet, and created an exciting and original brand that gets stronger with every retail sale we make.”

“The Alphabet Eurps are positioned to make a strong statement in licensing,” added Micky Hyman of Red Sky Entertainment, the company’s worldwide licensing agent. “The Eurps are a special and unique brand for kids.”

About Eurpsville USA, Inc.
Eurpsville USA, Inc. has developed a solid foundation and achieved great success in growing the EURPS and BIPPLE characters as long term licensing properties. The EURPS are warm and whimsical alphabet letters with eyes, feet, personalities and phonics-based names. The characters appear in six entertaining and educational children’s storybooks where together with BIPPLE, a human boy, they take children on magical educational adventures.

Earlier this year, the Company entered into an agreement with Red Sky Entertainment, whereby Red Sky would serve as the worldwide licensing agent for the Eurps and Bipple properties. The Company also affiliated with Leslie Linton Entertainment, an investment company concentrating on the entertainment sector, in efforts to expand the promotion, branding, and licensing of the Eurps and Bipple characters.

In September 2000, the company began shipping plush dolls of BIPPLE and the EURPS, the result of a license agreement with Commonwealth Toy & Novelty Co., Inc., a leading provider of plush toys for more than 60 years.

The company’s products can now be found in approximately 1000 specialty stores, including airport gift shops, hotel shops, hospital shops, card and gift stores and children’s boutiques.

 

Contact:
Micky Hyman
Red Sky Entertainment
1 973-746-445
micky.hyman@worldnet.att.net
Michael Kohn
Eurpsville Entertainment
1 718-803-0202
michael@eurps.com



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